Happy Tuesday! Time for another design fix. I promise that very soon I’ll be on to other topics. Like chocolate. But in the meantime, I’m here to share a great little branding project that I just completed.
Valerie Woerner is one busy girl. She is the owner of Southern Fete Events and Southern Fete Creative, the blogger behind The Wedding Shoebox, and the creative brainpower behind the soon-to-be-launched Val Marie Paper. Yup, she’s one super talented chic! Now, I have to be honest. Designing for people like Val can be a daunting task. She (and just about every one of my clients) is insanely creative in her own right. This can either cripple a designer, or ignite a fire of creativity. Personally, I love working with other creatives. I love that we speak the same language, and that they know how to give good, honest feedback. It makes the design process interesting, fun and challenging.
Val came to the table with a clear vision of what she wanted. She had a good feel for the colors she wanted to use, and her project brief was chock full of fantastic inspiration. Like I do for each client, I put together a mood board, just to make sure we were on the same page from the get-go. Can I just say that I adore Val’s mood board? I kind of just want to climb inside of it, get comfy and stay awhile.
The rest of Val’s brand came effortlessly. The typography feels classic, yet modern, and the hand-sketched elements bring a cheerful, personal element. Like a woman after my own heart, Val chose to keep the logo monochromatic. There is just something so YUMMY about a simple, black logo. No? She can always set it against a solid background for a little spice, but alone, it will stay timeless and always in vogue. The shape around her name is inspired by an envelope flap, giving a nice little nod to what her business is all about. That shape was carried over into a secondary mark that Val can use for packaging, notecards and the like.
So there you have it. A brand spanking new brand, care of b*spoke studio. All for now, dears. More to come. Soon!